The Asian beverage market brings textures and flavour combinations that European markets rarely know — from fruity drinks with jelly chunks to refreshing blends that combine drinking and snacking in one sip. In the Asian beverages category, you will find just that: original imported drinks.
What sets Asian beverages apart from classic drinks
While European and American carbonated drinks mainly focus on flavour and fizziness, Asian beverage markets have long nurtured a different approach — texture as an equal part of the experience. Chunks of fruit, jelly cubes, or tapioca balls are not uncommon, resulting in a drink that is both sipped and "eaten," offering a completely different sensory experience from classic lemonade or soda.
Mogu Mogu: the pioneer of "drinkable food"
The most well-known representative of this category is Mogu Mogu, a Thai brand established in 2001, which was the first to bring to market the combination of fruit juice and nata de coco cubes — jelly made from coconut water. The brand name comes from the Japanese onomatopoeia "mogu," the sound of chewing, which perfectly describes the experience of drinking this beverage. From humble beginnings in Thailand, Mogu Mogu is now present in markets around the world, including South Korea, the Philippines, Indonesia, and France.
Why is nata de coco such a special ingredient
Nata de coco is a jelly-like texture obtained through the fermentation of coconut water, recognizable by its slightly crunchy, chewy consistency that differs from classic gelatinous jelly. Combined with fruity flavours like blackcurrant, watermelon, or peach, nata de coco adds a layer of texture that makes each sip a more interesting and prolonged experience than simply drinking a beverage.
Who are Asian beverages ideal for
Asian beverages attract everyone who loves to explore new flavours and textures, fans of Asian pop culture, as well as those simply looking for a refreshment different from the usual offerings. Due to their visual appeal and original experience, these drinks have also become popular as a theme for unboxing and tasting videos on social media.
Pair with other Asian and imported products
If you love exploring Asian offerings, check out our wider selection of new American and Asian products for the latest novelties from around the world. For a contrast of sweet and salty, Asian beverages pair excellently with our chips or other savoury snacks.
Perfect for gifting and tasting
Due to their original appearance and unusual texture, Asian beverages like Mogu Mogu are a popular choice for gifting to lovers of new flavours, as well as for assembling surprise packages full of diverse products. For a bigger gesture gift, check out our digital gift cards.
Why order from OhMyCandyBox
OhMyCandyBox is the leading online store for American and global products in Europe. By ordering from us, you get:
- Fast delivery within 2–3 working days for Europe and Slovenia
- Free delivery for orders over 49 €
- Cash on delivery option
- Careful packaging of bottles to ensure they arrive intact
Frequently asked questions about Asian beverages
What is Mogu Mogu?
Mogu Mogu is a Thai brand of fruit drinks with nata de coco (coconut jelly) chunks, established in 2001, and the name comes from the Japanese onomatopoeia for the sound of chewing.
What is nata de coco?
Nata de coco is a jelly-like texture obtained through the fermentation of coconut water, recognizable by its slightly crunchy consistency that differs from classic gelatinous jelly.
How do Asian beverages differ from classic carbonated drinks?
Asian beverages often combine liquid with chunks of fruit, jelly, or tapioca, creating an experience that is both sipped and "eaten," unlike classic, purely liquid carbonated drinks.
What are the most popular flavours of Mogu Mogu?
Popular flavours include blackcurrant, watermelon, peach, and other fruity combinations, always featuring the characteristic nata de coco jelly chunks.
How long does delivery take in Europe?
Delivery for Europe and Slovenia takes 2 to 3 working days, with free delivery for orders over 49 euros.
